JC has been a highly influential force for change in the fitness industry for over a decade. He’s best known for pioneering small group personal training as part of the member-centric training gym model.
He did this initially through his ground-breaking gym brand W10, before going on to share his knowledge with others by founding the IFBA. This acclaimed coaching community helped hundreds of gym owners open, grow, and scale their businesses.
Today, he’s Managing Director of The Foundry, the UK’s leading training gym provider — voted one of the ‘Best Gyms in the World’ by Women’s & Men’s Health.
He also continues to support ambitious owner-operators through his private coaching group and offers bespoke consultancy for fitness and wellness brands.
His voluntary roles include acting on the ukactive Membership Council, where he also currently acts as chair of the Independent Operators Council. He’s also chairman of Farnham Town Youth Football Club - where his sons Eric and Jacob play - bringing the sport into the lives of over 1,000 young people. And he’s an ally of Magic Breakfast, having spearheaded the donation of more than 100,000 nutritious breakfasts to give schoolchildren a chance to succeed.
JC is an experienced keynote speaker and contributes to a weekly podcast offering tips and insights to industry professionals.
His first book, How to open a Training Gym — The ultimate guide to a profitable, fulfilling career in the fitness industry, will be available for presale soon.