Over the last couple of months, I’ve been spending more time in the gyms and proactively reflecting on what we could be doing better.
One of my biggest insights (that I’ve probably created, tested, learned, forgotten, and reimplemented over the ten plus years W10 has been operational) is this:
We need to have a clear message within our teams that our business is a combination of 50-minute building blocks – and that we will live and die by how good these training sessions are.
If we can create 16 magical 50-minute blocks every day, six days a week, 350-odd days a year, we will have a kick-ass business.
This seems obvious; but over time as you scale and grow and add complexity, information, and moving parts, it’s easy to lose sight of the basics of what really makes the business tick.
Fundamentally, the business is a reflection of the client experience in those 50 minute blocks.
We’ve circled back on that as a concept and asked ourselves: how can we make that 50 minutes as outstanding as possible?
Yes, automations can help. Yes, we need to be clean, tidy, and professional. But ultimately, it’s the quality of those 50 minutes that make the client want to keep coming back.
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