Streamline your operations, empower your team, and scale your business with an Operations Manual
Running a successful fitness business requires more than just passion and dedication.
When you start out as a PT, everything sits with you – and that’s fine. Then you open a small studio and hire another coach. The business thrives, so you move to a bigger site and grow your team to five employees.
This situation (which we come across often when consulting to fitness businesses) is a perfect example of key person issues. The success of the business revolves around one or two people, and without them, the gym can’t function.
This means that the key person can’t take time off. Their to-do list is jammed up with dozens of tasks that ‘only they can do’ because they’ve never taken the time to hand them over to their team. And if the key person gets ill, goes AWOL, or wants to scale the business to more than one site…well, you can see where we’re going with this.
The solution: your Operations Manual.
Your Operations Manual lays out a blueprint for how things should be done, from the sales pipeline, to the programming and staff training, and all the way to the cleaning of your toilets. It’s the key to organising, standardising, and running a successful fitness business like a well-oiled machine.
Why create an Operations Manual?
Scale your business
The path to growth and expansion is paved with efficient operations. An Operations Manual gives you the tools to standardise your products, services, and procedures, enabling you to replicate your original site to multiple locations.
Streamline your operations
Eliminate inefficiencies and bottlenecks that get in the way of performance by creating simple how-tos for every task. Make the who, what, and how clear, save time and resources, and maximise profitability.
Improve team performance
Equip your team with the knowledge they need to excel in their roles. This framework helps you clearly define responsibilities and standardise processes, ensuring that every team member knows exactly what to do in any given situation.
Solve your key person problem
Tired of being tied to your business 24/7? Your Operations Manual is the key to confidently delegating tasks, knowing that your well-documented processes will guide your team. Whether you’re taking time off, onboarding new staff, or freeing up your time to focus on things only you can do – standardised operations make your business sustainable and resilient.
Want to streamline your business and solve your key person problems – but don’t know where to start with creating your Operations Manual? Download the JCV Operations Manual Framework for a simple breakdown of what to include.
What to include in your Operations Framework
The Operations Manual Framework covers all crucial aspects of your fitness business, including:
- Business overview: Define your mission, vision, and core values to provide a solid foundation for your operations.
- Organisational structure: Clearly outline roles, reporting lines, and team responsibilities for a well-structured business.
- Standard Operating Procedures (SOPs): Create step-by-step procedures for every aspect of your business – from client onboarding to class scheduling and facility maintenance.
- Quality control and safety measures: Ensure consistency and safety throughout your business by detailing quality standards and safety protocols.
- Marketing and sales strategies: Streamline your marketing efforts and sales processes to attract, convert, and retain your members.
- Financial management: Organise your finances, budgeting, and reporting procedures to maintain a healthy bottom line.
- Staff training and development: Create a comprehensive training program to onboard new staff and upskill existing team members.
- Client experience: Enhance client satisfaction with guidelines for exceptional customer service and personalised experiences.
Want to streamline your business and solve your key person problems – but don’t know where to start with creating your Operations Manual?